business cognitive dissonance?

There is a reason why your business may not be growing.  In fact, there may be many reasons. Being inconsistent and flat out not knowing what to do to build a business around your skill set are two of the most dominant problems.

Cognitive Dissonance

the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.


For years I have been a business coach and have tried to teach people how to really build a successful business in VoiceOver.  These skills and strategies work for anyone that is a freelancer.

Through working with literally hundreds of people, Cognitive Dissonance is the ONE THING that comes through more than 95% if the time.  Many times it is combined with a lack of skill and lack of knowledge of what it actually takes to build a business.

Once the real awakening happens with the enormity of the work and technology involved many become paralyzed.  Meaning they simply have...

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You MUST Do This BEFORE You Start Your Coaching Business

There are tons of platforms, programs, courses, and blogs for being a coach.  Business coaching is a very lucrative business to start.  If you start it right.

One of the best platforms for creating a coaching and training business that I have found is Kajabi.  No this is not a blog on why you should use Kajabi.

The point of this blog is to share my amazing story of how I discovered the actual strategy for building a business coaching empire.

I run an audio production company.  We produce things like radio commercials, tv commercials, internet content for social media, etc.  I also have the only voice over coaching studio in Milwaukee WI where I train voice talent in the art of voice acting.

In November of 2017, I held my first webinar selling my coaching services.  To do this I used a combination of Kajabi and Webinar Jam to pull it off.  If you are going to be a coach, you must have a home base.  You may already be looking at a platform that...

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The Reason Pay2Play and Freelance Sites Work


Through all the complaining and through all the scandal these types of sites will continue to work.  Do you want to know why?

Because they are customer focused.

Sites like,, and Fiverr have a good lock on getting more and more customers because they are there to serve them. 

Not us.

What I mean is that these sites know exactly where their money is coming from.  They strive every day to make it an easy UI UX experience for their customers.

Think about it.  When a freelancer complains about any of these sites, it is because of how it is affecting them.  

Sweetheart, I am sorry to tell you that you are just a service provider trying to use these sites to get work.  You are the one that is looking for work. These sites have found a way to get customers. You need to do the same if you want to get off the teet of some of these sites.

We can all take a lesson from them though.  They not only have figured out how to get people to...

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There is a reason your freelance work fluctuates

Many voice actors and other freelancers struggle with ebbs and flows of the amount of voice-over work they get.

The fact is that the fluctuations are normal.  Being in a service industry means that you have a B2B business.  Unless you have a business that is a real commodity (people have to use it every day like toilet paper) then there are going to feast times and famine times.

This means you have to learn to deal with each time.

Depending on when you started your business and how long you have tried to stay in business, you have seen both of these times.

One of the things that cause freelancers trouble is that they are not very business savvy.  Freelancers are normally technicians.  This simply means you know how to do what you do (i.e. photographer, web developer, voice over, etc.)

What needs to happen is that a freelancer becomes an amazing business person and expert marketer.

Back in the early 90's, there was this movie called Only the...

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Creating Amazing Voice Overs for eLearning Projects

Uncategorized Apr 14, 2018

Give me more information on the above video

Stick with me a bit because I have a few questions as well as advice. Today if you have a USB microphone, a sound card, and decent DAW (digital audio workstation i.e. audacity) many creators of eLearning projects can do more in-house.

There are a few tricks to getting much cleaner audio from less than pro gear. Now I always suggest using the best equipment you can to create a great professional voice over.

Now that is the list for being on the A-team :-)

The goal of this post is to reveal to you how you can do more in-house if you choose to.

The most important element of producing great audio is your recording environment.  You want to be in the smallest room possible.  Even a closet will work.

You have to make sure that you cover all hard surfaces.  You can do this clothes hanging in the closet or by hanging something as simple as...

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