business cognitive dissonance?

There is a reason why your business may not be growing.  In fact, there may be many reasons. Being inconsistent and flat out not knowing what to do to build a business around your skill set are two of the most dominant problems.

Cognitive Dissonance

the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.


For years I have been a business coach and have tried to teach people how to really build a successful business in VoiceOver.  These skills and strategies work for anyone that is a freelancer.

Through working with literally hundreds of people, Cognitive Dissonance is the ONE THING that comes through more than 95% if the time.  Many times it is combined with a lack of skill and lack of knowledge of what it actually takes to build a business.

Once the real awakening happens with the enormity of the work and technology involved many become paralyzed.  Meaning they simply have...

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