business cognitive dissonance?

There is a reason why your business may not be growing.  In fact, there may be many reasons. Being inconsistent and flat out not knowing what to do to build a business around your skill set are two of the most dominant problems.

Cognitive Dissonance

the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.


For years I have been a business coach and have tried to teach people how to really build a successful business in VoiceOver.  These skills and strategies work for anyone that is a freelancer.

Through working with literally hundreds of people, Cognitive Dissonance is the ONE THING that comes through more than 95% if the time.  Many times it is combined with a lack of skill and lack of knowledge of what it actually takes to build a business.

Once the real awakening happens with the enormity of the work and technology involved many become paralyzed.  Meaning they simply have...

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There is a reason your freelance work fluctuates

Many voice actors and other freelancers struggle with ebbs and flows of the amount of voice-over work they get.

The fact is that the fluctuations are normal.  Being in a service industry means that you have a B2B business.  Unless you have a business that is a real commodity (people have to use it every day like toilet paper) then there are going to feast times and famine times.

This means you have to learn to deal with each time.

Depending on when you started your business and how long you have tried to stay in business, you have seen both of these times.

One of the things that cause freelancers trouble is that they are not very business savvy.  Freelancers are normally technicians.  This simply means you know how to do what you do (i.e. photographer, web developer, voice over, etc.)

What needs to happen is that a freelancer becomes an amazing business person and expert marketer.

Back in the early 90's, there was this movie called Only the...

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